This is not how everyone views such posters, however. Art Petty, for example, in discussing innovation writes that it "cannot be mandated or legislated, and it definitely is not inspired by the corporate motivational poster". CBS News concludes that modern motivational posters "are geared more toward things that need to be done than things that are good to believe".

Motivational posters can have behavioral effects. For example, Mutrie and Blamey, of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use. These studies all support the finding that such motivational posters, placed at the point of decision, can have a behavioral effect, with this effect decreasing back to zero gradually over a period of weeks after the removal of the poster.

The intent of motivational posters is to make people achieve more, or to think differently about the things that they may be learning or doing.